Use of Graphic Design
This advertisement experiments with form, such as boxes and diamonds; proximity, and typography, using serif and sans serif fonts; as well as textual variations such as bold, italics, and all caps.
This advertisement features a variety of fonts, both serif and sans serif, in bold form. It also uses lines to create the impression of boxes, creating a hierarchy in the information as well as an interesting visual structure.
This advertisement uses a sans serif font in the title and a serif font for its description to create variety. It also features a drawing of a boy in a sailor suit, representing visually the goods that the shop is promoting.
This advertisement uses a variety of serif and sanserif fonts in bold form, while also varying the format by using size, lower caps, and lines to create a hierarchy of information. The ad also experiments with form—in this case, a horseshoe—to create a frame and to visually represent the services that are being offered.
Even though this advertisement relies entirely on fonts as its main graphic resource, it experiments with different sizes, variations from serif and san serif, upper and lower case, as well as bold and italic features to create a sense of hierarchy and movement.