Luxury items at an affordable price (commodity life)
The desire for luxurious commodities was a common theme within Chilean newspapers, being present repeatedly and via a variety of items, especially in The Star of Chile. Even though the content or descriptions in these advertisements was not always directly related to England, the increased supply of luxurious objects in the region might be attributed to the commercial relationships being built between the British and the Chileans, as well as to the settlement of foreigners in the region. These types of advertisements usually were accompanied by more complex graphic elements to catch readers’ attention faster and easier, so their products could reach a wider audience.
This advertisement features the sentence “the best goods at moderate prices,” portraying their objective of selling high-quality objects at an affordable price.
This advertisement promotes the establishment as unusually wide-ranging: “Booksellers, Stationers, News gents, [a typo for ‘News Agents’] and Importers of Fancy Goods,” with most of its products being cataloged as “English.”
This advertisement promotes luxurious bathroom equipment at a “low cost,” while also creating the necessity for the audience to buy these products as they “are necessary to the modern bathroom.”