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Advertisements

Advertisements represent a very important part of newspapers: while selling goods and services to a specific audience, they also provide snapshots of the culture, objects, and traditions used in a specific location and time. In Chile’s case, English-speaking settlers in the nineteenth century shaped Chilean culture in notable ways. Ideas, cultural practices, and material goods circulated from one community to the other and back again, becoming embedded in each group’s identity and ultimately producing a hybrid culture.

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